Meet Genevieve Dietrich
Group Product Development Manager, Employee Benefits
Genevieve joined SG Fleet in 2015 through the acquisition of nlc Pty Ltd and has since built a dynamic and diverse career across the novated leasing and salary packaging space.
Her journey has been anything but linear, and that’s been a real strength. Starting in office administration, she moved into sales and sales leadership before transitioning into project management, with a focus on licensing and regulation. From there, she took on roles in risk and compliance and now leads Product Management.
What makes Genevieve effective in product is the breadth of experience she brings. She understands what it’s like to be on the phones with customers, to lead frontline teams, and to be accountable for results. She’s worked with heavily regulated products, established risk and compliance functions, and engaged with external bodies like ASIC. This gives her a “whole-of-business” perspective, balancing ambition with responsibility.
Even the roles that felt like side-steps or off-track projects at the time have shaped how she works today. Each experience has contributed to the way she leads, makes decisions, and builds products that work across the business.
Discover how Genevieve became involved with the Women’s Network at SG Fleet and what she’s excited to focus on in the year ahead.
Your involvement with the Women’s Network
What inspired you to become a Chair of the Women’s Network?
The women! I was chuffed to be asked to co-chair in the inaugural year and thrilled to be invited back as Chair for FY26, I jumped at the chance.
Every time I connect with women in the workplace, socially, or through new networks, I’m genuinely blown away. Once you start paying close attention to what the women around you, your colleagues, your friends, are doing and contributing, it’s nothing short of inspiring.
I’ve never walked into a room of strangers, whether it’s a sporting or social group, a house party, or a business meeting, without being amazed by the sheer talent, insight, and capability of at least one, and usually more, of the women in that room.
That’s what inspired me to take on the Chair role: I want to help more women get a seat at the table, to be in the room where decisions are made. There’s so much potential out there. Often, all that’s needed is support, sponsorship, and a cheer squad to remind us of our value and the impact we make. I’m excited to be part of something that helps amplify that.
What does the Women’s Network mean to you personally?
As a working mum, I’ve experienced firsthand some of the challenges women face in the workplace. Taking extended leave can sometimes mean being sidelined career-wise. There’s a real financial impact, on superannuation, on pay — and even when returning part-time, those effects can linger.
And it’s not just financial. There are physical realities too: our bodies, our hormones, our needs are different, and that deserves recognition and support.
What helped me navigate all of this was having women around me, people I could talk to, lean on, and learn from. Whether it was a conversation about how to reaffirm my value to my employer or simply finding a safe space to talk about physical wellbeing, that network made all the difference.
The magic lies in the women we work with. The support, the shared wisdom, the solidarity — it’s powerful. And it’s why I’m so passionate about creating spaces where women can connect, be seen, and be heard. Because when we lift each other up, incredible things happen.
What are some of the key initiatives or moments you’re most proud of so far?
There have been many moments I’m proud of, but I tend to reflect more on what those initiatives have achieved rather than the events themselves.
What stands out most are the times we've been able to provide genuine support and comfort to people. Whether it’s helping men better understand hormonal changes to support their partners through menopause or breaking down stigmas around discussing these topics in the workplace — those shifts in awareness and empathy are incredibly meaningful.
I’m also proud of the tools we’ve provided to help parents, carers, and communities navigate online safety for children.
But the initiatives that resonate most deeply with me are those that offer both comfort and safety. On a personal level, due to my own experiences, I feel especially connected to our contributions to women’s health, through education and donations around breast cancer, and through our work raising awareness about emotional abuse and coercive control.
Hosting seminars and supporting shelters has allowed us not only to inform but to actively assist those in need. That combination of learning and tangible impact is what I’m most proud of.
Looking ahead
What are your hopes or goals for the Women’s Network in the next 12 months?
Again, the women! That’s always where my energy goes first.
Over the next 12 months, my goal is to continue creating opportunities that empower and elevate women across all levels. I want the Women’s Network to be a space that’s not only safe and inclusive, but also fun, educational, and genuinely inspiring.
A place where we can connect meaningfully, support one another, and celebrate our wins — big and small. Whether it’s through events, resources, or conversations, I hope we keep building a community that uplifts and opens doors for every woman involved.
How do you see the network making a difference for women at SG Fleet and beyond?
In addition to the incredible women we have within SG Fleet, we’re also connected to a wider network through our suppliers and customers — and that’s a powerful opportunity.
I see the Women’s Network as a platform not just for internal support, but for expanding our reach and impact externally. By engaging more deeply with our partners, we can open doors for women at all stages of their careers — whether they’re just starting out, returning to work, or stepping into new challenges.
My hope is that we build a network that goes beyond our own walls, one that fosters mentorship, sponsorship, and collaboration across corporate environments. By doing so, we can create meaningful connections and support systems that uplift women both within SG Fleet and across the broader business community.
What advice would you give to someone thinking about getting involved in the network?
Do it! It’s a safe space, it’s a funny space, and the purpose of it all is relationships and support. I don’t think you can ever have too much of that.