Announcing the FY26 SGWN chair members
We’re proud to announce the South Group Women’s Network leadership team for FY26:
- Chair: Genevieve Dietrich
Group Product Development Manager – Employee Benefit - Co-Chair: Karen Raid
Manager – Aftermarket and Additional Products - Co-Chair: Amelia Atkins
General Manager – Marketing
This team brings a wealth of experience, creativity and passion to the SGWN. Together, they’ll lead the network through another impactful year of connection, visibility and progress, creating space for women to thrive and lead.
Meet Genevieve Dietrich
Group Product Development Manager, Employee Benefits
Genevieve joined SG Fleet in 2015 through the acquisition of nlc Pty Ltd and has since built a dynamic and diverse career across the novated leasing and salary packaging space.
Her journey has been anything but linear, and that’s been a real strength. Starting in office administration, she moved into sales and sales leadership before transitioning into project management, with a focus on licensing and regulation. From there, she took on roles in risk and compliance and now leads Product Management.
What makes Genevieve effective in product is the breadth of experience she brings. She understands what it’s like to be on the phones with customers, to lead frontline teams, and to be accountable for results. She’s worked with heavily regulated products, established risk and compliance functions, and engaged with external bodies like ASIC. This gives her a “whole-of-business” perspective, balancing ambition with responsibility.
Even the roles that felt like side-steps or off-track projects at the time have shaped how she works today. Each experience has contributed to the way she leads, makes decisions, and builds products that work across the business.
Discover how Genevieve became involved with the Women’s Network at SG Fleet and what she’s excited to focus on in the year ahead.
Your involvement with the Women’s Network
What inspired you to become a Chair of the Women’s Network?
The women! I was chuffed to be asked to co-chair in the inaugural year and thrilled to be invited back as Chair for FY26, I jumped at the chance.
Every time I connect with women in the workplace, socially, or through new networks, I’m genuinely blown away. Once you start paying close attention to what the women around you, your colleagues, your friends, are doing and contributing, it’s nothing short of inspiring.
I’ve never walked into a room of strangers, whether it’s a sporting or social group, a house party, or a business meeting, without being amazed by the sheer talent, insight, and capability of at least one, and usually more, of the women in that room.
That’s what inspired me to take on the Chair role: I want to help more women get a seat at the table, to be in the room where decisions are made. There’s so much potential out there. Often, all that’s needed is support, sponsorship, and a cheer squad to remind us of our value and the impact we make. I’m excited to be part of something that helps amplify that.
What does the Women’s Network mean to you personally?
As a working mum, I’ve experienced firsthand some of the challenges women face in the workplace. Taking extended leave can sometimes mean being sidelined career-wise. There’s a real financial impact, on superannuation, on pay — and even when returning part-time, those effects can linger.
And it’s not just financial. There are physical realities too: our bodies, our hormones, our needs are different, and that deserves recognition and support.
What helped me navigate all of this was having women around me, people I could talk to, lean on, and learn from. Whether it was a conversation about how to reaffirm my value to my employer or simply finding a safe space to talk about physical wellbeing, that network made all the difference.
The magic lies in the women we work with. The support, the shared wisdom, the solidarity — it’s powerful. And it’s why I’m so passionate about creating spaces where women can connect, be seen, and be heard. Because when we lift each other up, incredible things happen.
What are some of the key initiatives or moments you’re most proud of so far?
There have been many moments I’m proud of, but I tend to reflect more on what those initiatives have achieved rather than the events themselves.
What stands out most are the times we've been able to provide genuine support and comfort to people. Whether it’s helping men better understand hormonal changes to support their partners through menopause or breaking down stigmas around discussing these topics in the workplace — those shifts in awareness and empathy are incredibly meaningful.
I’m also proud of the tools we’ve provided to help parents, carers, and communities navigate online safety for children.
But the initiatives that resonate most deeply with me are those that offer both comfort and safety. On a personal level, due to my own experiences, I feel especially connected to our contributions to women’s health, through education and donations around breast cancer, and through our work raising awareness about emotional abuse and coercive control.
Hosting seminars and supporting shelters has allowed us not only to inform but to actively assist those in need. That combination of learning and tangible impact is what I’m most proud of.
Looking ahead
What are your hopes or goals for the Women’s Network in the next 12 months?
Again, the women! That’s always where my energy goes first.
Over the next 12 months, my goal is to continue creating opportunities that empower and elevate women across all levels. I want the Women’s Network to be a space that’s not only safe and inclusive, but also fun, educational, and genuinely inspiring.
A place where we can connect meaningfully, support one another, and celebrate our wins — big and small. Whether it’s through events, resources, or conversations, I hope we keep building a community that uplifts and opens doors for every woman involved.
How do you see the network making a difference for women at SG Fleet and beyond?
In addition to the incredible women we have within SG Fleet, we’re also connected to a wider network through our suppliers and customers — and that’s a powerful opportunity.
I see the Women’s Network as a platform not just for internal support, but for expanding our reach and impact externally. By engaging more deeply with our partners, we can open doors for women at all stages of their careers — whether they’re just starting out, returning to work, or stepping into new challenges.
My hope is that we build a network that goes beyond our own walls, one that fosters mentorship, sponsorship, and collaboration across corporate environments. By doing so, we can create meaningful connections and support systems that uplift women both within SG Fleet and across the broader business community.
What advice would you give to someone thinking about getting involved in the network?
Do it! It’s a safe space, it’s a funny space, and the purpose of it all is relationships and support. I don’t think you can ever have too much of that.
Meet Karen Raid
Manager, Aftermarket and Additional Products
With over a decade at SG Fleet and more than 20 years in the broader fleet and automotive industry, Karen Raid brings a wealth of experience and a dynamic career journey to her current role.
Starting out in the hospitality sector, Karen honed her skills in customer service and operations through roles in banquet management, restaurant service, and conference sales, including a memorable stint as a wedding coordinator.
Karen's transition into the fleet industry began in 2003 with a temp role in the Registrations team at Custom Fleet (later GE), where her interest in cars and connection with great colleagues sparked a long-term passion for the sector. Karen’s career has since spanned Novated and Corporate Sales, Procurement, and OEM relations, including a Senior Buyer role managing dealer networks.
Joining SG Fleet in 2015 as Aftermarket Manager, Karen has since held roles in pricing, OEM partnerships, project and product management, before returning to lead the Aftermarket & Additional Products portfolio across ANZ. Known for her adaptability and continuous learning mindset, Karen embraces every challenge as an opportunity and looks forward to the next chapter in her evolving career.
Discover how Karen pioneered the the Women’s Network at SG Fleet and what she’s excited to focus on in the year ahead.
Your involvement with the Women’s Network
What inspired you to become a Chair of the Women’s Network?
The opportunity to work with some amazing women and drive real change within our organisation across all our teams globally. It was a significant learning curve, but I loved being part of something incredible alongside so many inspiring and wonderful women at SG Fleet. We all worked together to implement something we were truly passionate about. I’m very proud of this contribution and can’t wait to see where the SGWN will be in five years.
What does the Women’s Network mean to you personally?
The SGWN connected with so many women across SG Fleet who were seeking something more.
As women, we juggle work, family, health and social expectations, which can be particularly challenging at certain times in life. Creating a network within the workplace that offered a safe space to learn, share experiences and connect with others facing similar challenges was incredibly important.
The sense of belonging and being part of something designed specifically for women in the workplace sparked genuine excitement. The initial interest was overwhelming, and the momentum continued to grow. It was truly rewarding to help create an environment that was both accepted and supported across the organisation.
What are some of the key initiatives or moments you’re most proud of so far?
Some of the initiatives I’m most proud of include:
Introducing period products into every SG Fleet office, providing education on child online exploitation, and starting open conversations with both men and women about women’s health—particularly perimenopause and menopause—which really resonated with the demographic of women at SG Fleet.
The Red Cross blood drive was another meaningful initiative, inspired by one of the founding members of the SGWN. It reminded us how a small donation can make a life-saving difference.
Looking ahead
What are your hopes or goals for the Women’s Network in the next 12 months?
The change in Chairperson to Gen brings a fresh perspective to the Women’s Network, and I’m excited to support her alongside our new Co-Chair, Amelia.
Working with Gen and Amelia to strengthen and evolve the network is incredibly exciting, both personally and professionally.
There’s a renewed focus on supporting women’s community and sporting teams, and it’s fantastic to see SG Fleet getting behind the rise of women’s sport.
Ongoing growth of our key charity partnerships will be essential in continuing to give back to the community. We’re also looking to initiate best practice sessions with Women’s Networks from other organisations, which will be a valuable opportunity to learn, collaborate and share ideas.
How do you see the network making a difference for women at SG Fleet and beyond?
We have implemented a global network of women working to educate and support key initiatives relevant in the region.
We’ve created a community to share moments of heartbreak and inspiration, the connection and deeper understanding of what other women are facing has been so important to many women across SG Fleet – this platform seems to have been very much needed based on the amazing feedback we have received from women. This has been a game changer and I would love to continue being a part of this.
What advice would you give to someone thinking about getting involved in the network?
Absolutely, 100%. What I have learnt personally and professionally from being a part of the women’s network is inspiring and will stay with me forever.
I’ve connected with some amazing women and developed a network I can always lean on for personal and professional guidance. Take the leap and be part of something amazing – you will not regret it!
Meet Amelia Atkins
General Manager, Marketing
Amelia Atkins has been with the SG Fleet Group for over eight years, beginning her journey with the business through the acquisition of nlc Pty Ltd. After returning from backpacking overseas, she was eager to re-enter the workforce.
Although she had studied marketing, her first corporate role was one within the SG Fleet Group, in accounting and allocations. This position, while outside her passion, proved foundational in her understanding of the business and the novated leasing industry.
Throughout her career at SG Fleet, Amelia has embraced a variety of roles across the organisation, each one contributing to her growth and leadership. From Relationship Management to Field Marketing, Campaign Marketing, and now as General Manager of Marketing, her journey reflects both adaptability and ambition.
Amelia credits SG Fleet for supporting her career progression and is proud to now lead the marketing function. Her story is one of resilience, curiosity, and a deep appreciation for the opportunities that have shaped her path back to her true passion.
Discover how Amelia became involved with the Women’s Network at SG Fleet and what she’s excited to focus on in the year ahead.
Your involvement with the Women’s Network
What inspired you to become a Chair of the Women’s Network?
Last year, I was really impressed by all the amazing work the network was doing. While I was more of a back-seat attendee at the time, this year I wanted to get more involved and take a more hands-on approach.
I saw an opportunity to bring my marketing skills into the network to help promote and celebrate the incredible work of women throughout the business. It felt like the right time to step up and give back to a community that’s doing such meaningful work.
What does the Women’s Network mean to you personally?
The Women’s Network is incredibly important to me. Being a strong, independent woman has always been part of my identity (or at least I like to think so!). I grew up with two older brothers who always encouraged me to trust my instincts. They’d remind me that men (generally speaking) don’t second-guess themselves or soften their language with “just checking” or “just following up” in emails, they say what they mean and ask for what they want. They knew the workforce was skewed toward men and gave me the confidence to enter it knowing my value and what I had to offer.
That said, I still struggle with this daily. And that’s why the Women’s Network matters so much. It reminds me that we have each other, to lean on, to talk to, and to share experiences with. Not all experiences are negative - we work in an incredibly diverse and supportive organisation that I’m proud to be part of, but when imposter syndrome creeps in, or we start to overthink things (as women often do), it’s comforting to know we’re not alone. That’s what really matters.
What are some of the key initiatives or moments you’re most proud of so far?
There are so many initiatives the network has delivered, and I’m genuinely proud of every single one. From providing period supplies in staff bathrooms, to raising awareness and education around women’s health and domestic violence, to financial wellbeing sessions that explore the realities of transitioning into motherhood — physically, mentally, financially, and professionally.
I’m also really proud of how the network is now extending its reach beyond SG Fleet, supporting women in our broader communities. Whether it’s sponsoring women’s football teams or collaborating with women's networks from other organisations to build a wider community, it’s exciting to see that impact grow.
Looking ahead
What are your hopes or goals for the Women’s Network in the next 12 months?
I’m excited to support Genevieve and Karen as we continue to grow the network both within SG Fleet and externally. We already have some great initiatives lined up, and I can’t wait to see them come to life. These will help amplify and strengthen our message and the impact we’re making.
I’m looking forward to working closely with the network and sharing the amazing work happening every day across our sites and offices.
How do you see the network making a difference for women at SG Fleet and beyond?
I see the network making a difference through both small and big changes. The small changes include the everyday initiatives and awareness we share on our intranet hubs and through events. These help educate not just women, but men too, about the daily hurdles women face — many of which they may not even realise.
It’s not about blame, but about awareness. Things like being called “girls” instead of “women,” or apologising only to women when swearing in a meeting (not that I encourage swearing!) — these are subtle things that can feel exclusionary. Addressing these nuances can make a real difference in how women experience the workplace day-to-day.
On a larger scale, I know this network will continue to achieve incredible things. It already has, and it’s only going up from here. The more we work together, the more we can achieve. We’re lucky to have strong support from SG Fleet, which helps fund our initiatives and allows us to invest in moments that truly matter.
What advice would you give to someone thinking about getting involved in the network?
Get in! Many hands make light work. It’s an incredible group of people, and everyone is here to support each other.
We do it because we want to, and while I take part on top of my day job, it’s something I’m genuinely passionate about. I love working with Gen, Karen and the rest of the network, and I’d encourage anyone thinking about it to jump in and be part of something really special.